Data Collection
Capture every interaction. Standardize data in real-time.
Connect and ingest customer behavior from Web, App, POS, Server APIs, and Databases into a single event stream with sub-50ms latency.
● Web SDK
● iOS / Android SDK
● Server API
➔
Real-Time Ingestion Engine
Schema Validation · Anonymization · Encryption · Deduplication
➔
● Email, Message, Push
● CDW, S3, SFTP
● Webhooks
Core Capabilities
Comprehensive data collection
Ensure incoming data is clean, continuous, and perfectly formatted for Unification and Activation stages.
01 / CLIENT-SIDE TRACKING
Web & Mobile SDKs
Automatically capture pageviews, clicks, scrolls, and custom events (e.g., purchases, add to cart) across websites and mobile applications.
02 / FIRST-PARTY DATA
Server-Side Ingestion
Send data directly from your backend servers to reliably bypass ad blockers and strictly comply with the latest iOS/Browser privacy constraints.
03 / BATCH & ETL SYNC
Database & Cloud Warehouse
Sync bulk data periodically or in near real-time from enterprise data warehouses to enrich profiles with historical customer attributes.
04 / OMNICHANNEL TOUCHPOINTS
POS & Offline Ingestion
Integrate transactional data from physical stores and call center interactions to bridge the gap between offline and online customer experiences.
05 / DATA GOVERNANCE
Schema Validation & Privacy at the Source
Automatically filter out invalid data payloads, encrypt sensitive Personally Identifiable Information (PII), and enforce consent management before it enters the CDP.
Supported Sources
6 standard collection methods
Easily connect to your existing technology stack with just a few lines of code or simple no-code configurations.
SDK
Web Analytics
Measure user behavior and browsing intent on your website in real-time.
SDK
Mobile App Tracker
Track touch interactions, push notification clicks, and deep in-app events.
API
HTTP Tracking API
Push event payloads directly and securely from any server environment.
OFFLINE
POS / In-Store Systems
Update orders and loyalty points the exact moment a customer checks out.
ETL
Data Warehouse
Sync bulk, modeled data from PostgreSQL, BigQuery, or Amazon Redshift.
WEBHOOK
Third-party Platforms
Ingest real-time triggers from Shopify, WooCommerce, Zendesk, and CRMs.
Why Data Quality Matters
Collection quality defines CDP value
Accurate, standardized input data is a strict prerequisite for building an unskewed 360° customer profile.
< 50ms
Lightning-fast processing
Events are ingested, validated, and processed almost instantly to power demanding real-time personalization campaigns.
100%
Own your First-Party Data
Retain full ownership and control of your raw customer data without relying on deprecating third-party cookies.
99.99%
High Availability & Zero Loss
Multi-layered queueing and fallback architectures ensure no critical business transaction or user event is ever dropped.