Data Analytics

Stop guessing.
Start knowing your journey.

Out-of-the-box product and marketing analytics powered directly by your unified Golden Records. No SQL required.

Active Users ↑ 12%
24,592
Revenue (MTD) ↑ 34.5%
$142,800.00
Conversion Rate ↑ 2.1%
4.8%
Goal Reached
Core Reports

Insights that drive action

Analyze behaviors across the entire lifecycle, from first touch to loyal retention.

Funnel Analysis

Find out exactly where users drop off in your onboarding or checkout flows. Optimize the bottlenecks.

Visited Site
100%
Signed Up
68%
Added Cart
42%
Purchased
18%

Cohort Retention

See if recent product updates actually improved user retention over weeks and months.

W1
W2
W3
W4
W5
Jan 1
100
45
32
20
12
Jan 8
100
52
38
25

Customer Journey Mapping

Visualize the most common paths users take across devices and channels before hitting the conversion goal.

Facebook AdFB
Web ViewWV
Email OpenEM
App InstallAPP
Purchase$$
Metrics Engine

Calculated out of the box

Your CDP automatically computes essential business metrics directly on the Golden Record, ready for querying.

$840
LIFETIME VALUE (LTV)
$125
AVERAGE ORDER VALUE
12
DAYS TO CONVERT
2.4
PURCHASE FREQUENCY

Next step

Insights are useless without action. See how to sync your segments and data to every marketing channel instantly.