Turn followers into Golden Records.

Capture Likes, Follows, and Messages via Custom Apps. Let Chatbots resolve identities and automatically callback data to your CDP in real-time.

Identity Flow

From Anonymous to Known

How we bridge the gap between a random social media interaction and a unified customer profile in your CDP.

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1. The Interaction

A user Likes a post, clicks Follow, or opens the inbox on Zalo/Facebook.

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2. App Webhook

Your Custom App intercepts the event and creates an anonymous profile using the PSID/Zalo ID.

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3. Chatbot Trigger

The Chatbot initiates a mini-game or form to ask for the user’s Phone Number or Email.

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4. Profile Merged

A callback is sent to Hubxio. The PSID is stitched to the real Identity, creating a Golden Record.

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Identity Resolution via Chatbot

You can’t get a phone number just from a “Like”. Connect a Chatbot to trigger automated conversations when a user interacts. Request phone numbers via quick-reply buttons and instantly callback to the CDP’s identify() endpoint.

Hi there! Thanks for liking our page. To receive your 20% discount code, please confirm your phone number.
0901234567
βœ“ Identity verified. Data synced to CDP.
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Real-time Webhook Callbacks

No polling required. Register your Hubxio endpoint in your Custom App (Facebook Developer / Zalo OA). The exact millisecond an event occurs, a JSON payload is streamed to your CDP database.

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Social Behavior Tracking

Track more than just messages. Capture behavioral intent when users Read messages, Click links inside the inbox, Comment on specific posts, or participate in Livestreams.

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Bring Your Own App (BYOA)

We don’t force you to use a shared third-party tool. Configure your own Custom Social App, retain 100% ownership of your App Secret and Tokens, and route data securely.

Standardized Callbacks

Regardless of whether the data comes from Meta, Instagram, or Zalo, our receiving endpoints normalize the payload into a clean, unified event schema.

  • Auto-maps sender.id to Social ID.
  • Extracts event types (like, follow, message).
  • Secure verification via HMAC SHA-256.
POST /v1/social/callback
{
  "source": "zalo_oa_custom_app",
  "event_type": "user_followed_oa",
  "user_identity": {
    "social_id": "8419203910",
    "display_name": "Alex Nguyen"
  },
  "context": {
    "action": "clicked_follow_button",
    "source_url": "zalo.me/12345"
  },
  "timestamp": "2023-10-25T14:32:01Z"
}

Connect your social channels today.

Setup your Custom Apps, configure the webhooks, and start building unified profiles from every social interaction.