Sync data to custom ads
Your audiences, working across every ad platform.
Push segments from your CDP straight into Facebook, Google, and TikTok — kept fresh automatically, no CSV exports.
12,480
profiles synced
Purchased 2+ times, last 90 days
Facebook
lookalike source
Google
exclusion
TikTok
retargeting
Why sync instead of export
Stop uploading CSVs and hoping they’re still accurate
Manual audience uploads go stale the moment someone converts or churns. Syncing keeps every platform working off the same live data.
Live
Always current
Segments update automatically as customers move in and out — no re-uploading a file every week.
1 → 3
Define once, sync everywhere
Build a segment in your CDP once, and push it to every ad platform you run — same logic, no duplication.
Hashed
Privacy-safe matching
Identifiers are hashed before they ever leave your system, matched against each platform’s own user base.
Three jobs, one segment
What synced audiences actually do
The same customer data can retarget, exclude, or seed new audiences — depending on the job you give it.
01
Retargeting
Bring back people who showed real intent — visited, browsed, or added to cart — but didn’t convert.
e.g. “Viewed product, no purchase, 7 days”
02
Exclusion
Stop paying to reach people who already converted — keep acquisition budget focused on new customers.
e.g. “Purchased in last 30 days” → excluded
03
Lookalike modeling
Find new customers who resemble your best ones — using top spenders or repeat buyers as the seed.
e.g. “Top 10% lifetime value” → seed audience
How it works
From segment to ad platform, automatically
No engineering ticket required to change who an audience includes.
01
Build the segment
Define an audience once using unified profile data in your CDP.
→02
Match safely
Identifiers are hashed, then matched against each platform’s own users.
→03
Sync automatically
The audience refreshes on a schedule — or in real time — with no manual step.
→04
Activate per platform
Each platform applies it to retargeting, exclusion, or lookalike, per campaign.
Platform behavior
Same segment, different names per platform
Each platform has its own terms for the same underlying idea — your CDP handles the translation.
| Capability | Facebook / Meta | TikTok | |
|---|---|---|---|
| Matched audience | Custom Audience | Customer Match | Custom Audience |
| Modeled audience | Lookalike Audience | Similar Segments | Lookalike Audience |
| Typical use here | Retargeting & lookalike source | Exclusion & search intent match | Retargeting & lookalike source |
One data, every destination
Ads are one more place your data works
The same segment feeding these ad platforms also drives your email, push, popup, and Zalo campaigns.
Email
Push
Zalo OA
Custom Ads
-24%
“Excluding recent purchasers from acquisition campaigns cut wasted ad spend by 24% within the first month.”
— Placeholder case study, update with real customer data
Put your customer data to work on every ad platform.
See how audience sync fits into your CDP and marketing automation stack.