Data Unification

One customer.
One identity.
A true 360° view.

Stitch together anonymous behavior, cross-device sessions, and historical records into a single, unified customer profile in real-time.

Cookie ID
Mobile Number
Email Address
National ID
Customer ID
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Identity Engine
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The Golden Record 1 Unified Customer Profile

Identity resolution, automated

Transform raw, fragmented data points into meaningful human profiles without writing complex SQL joins.

01 / DETERMINISTIC

Accurate Matching

Merge profiles confidently using deterministic rules based on hard identifiers like email, phone, or CRM IDs.

Exact MatchHashing
02 / CROSS-DEVICE

Anonymous to Known

Retain full history. When users log in, past anonymous web and app behavior instantly stitches to their profile.

Session Merging
03 / CUSTOM LOGIC

Custom Graph Rules

Configure priorities. Decide if CRM data or e-commerce data takes precedence when addresses conflict.

Priority Rules
04 / METRICS

Profile Enrichment

Auto-compute metrics directly on the profile: LTV, average order value, or days since last active.

LTVChurn Risk
05 / PERFORMANCE

Zero-Latency Updates

Identities aren’t merged in nightly batches. The graph processes in milliseconds as data arrives.

Real-time
06 / AUDIT TRAIL

Resolution History

View the exact timeline of when and why two specific profiles were merged together by the engine.

Data Lineage

Connect the dots across any ID

The platform accepts and relates multiple types of identifiers to build a resilient, cross-platform view.

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Email Address

The standard deterministic key, automatically hashed and validated upon entry to ensure privacy.

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Phone Number

Crucial for merging offline POS data, SMS marketing, and Zalo/WhatsApp touchpoints.

ID

Browser & Mobile ID

Tracks anonymous top-of-funnel behavior (Cookies, IDFA/GAID) before the user submits a form.

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Internal & Custom IDs

Link profiles using your database User IDs or third-party IDs like Shopify or Zendesk.

End the era of fragmented data

Without unification, personalization is just guessing. A true 360° profile changes how you interact with your customers.

1 Profile

No more duplicates

Stop paying for overlapping profiles in your marketing tools and get an accurate count of your actual user base.

0 Spam

Prevent over-messaging

Avoid showing an ad to someone on mobile for a product they just bought on desktop. Unified context matters.

100% Context

Empower support & sales

Give your customer-facing teams the complete timeline of a user’s web visits, app usage, and past purchases.

Next step

Now that you have a unified, real-time profile, learn how to group these users into dynamic audiences.

Ready to build your golden records?

Connect your data sources today and watch the Identity Graph merge your first profiles.