Data Segmentation

Multiple criteria.
Calculated in real-time.

Query your unified customer data visually. Build dynamic segments using event triggers, lifetime value, and predictive traits without writing a single line of SQL.

WHERE
Contact has performed Checkout Completed
>= 1 time in last 30 days
AND
Contact Attribute Lifetime Value (LTV)
is greater than $500.00
Live Audience Size 14,892 Users
Builder Capabilities

Filter anything. Limit nothing.

Combine historical traits with real-time behaviors to create granular audience slices.

Visual Query Builder

A drag-and-drop interface powerful enough for data engineers, but intuitive enough for marketing teams. Build complex nested AND/OR rules without SQL.

Event == “App_Install” AND Device_OS == “iOS”

Real-Time Evaluation

Segments are alive. The millisecond a customer meets your criteria, they enter the segment. When they no longer qualify, they drop out.

Time-Window Triggers

Target based on recency and frequency. E.g., “Users who added to cart 3 times in the last 24 hours but haven’t purchased.”

Lookalike & Predictive

Leverage machine learning models on your golden records to build segments based on likelihood to churn or propensity to buy in the next 7 days.

Propensity Score > 85% ➔ Highly Likely to Purchase
Use Cases

Audiences ready for activation

High-Intent Abandoners

Target users who show deep interest but fail to convert. Catch them while the intent is still hot across email or retargeting ads.

  • Viewed product > 3 times
  • Added to cart in last 4 hours
  • Checkout = 0 times
Event:Product_Viewed (Count > 3)
Event:Add_To_Cart (Time < 4h)
Exclude:Checkout_Success

VIP Retention (Churn Risk)

Protect your revenue by automatically identifying high-value customers whose engagement has dropped significantly compared to their historical average.

  • LTV ranks in Top 10%
  • Last active > 30 days ago
  • Active tickets = 0
Trait:LTV_Percentile >= 90
Trait:Days_Since_Active > 30
Integration:Zendesk_Tickets == 0

Build once. Sync everywhere.

Because segments are dynamic, you never have to manually export CSVs again. Define your audience here, and let the CDP continuously sync it to all your marketing channels.

Next step

Your segments are defined. Now, push them to Email, Push, Ads, and BI tools in one click.