Web popup activation
Say the right thing, right as they’re about to leave.
On-site popups triggered by real behavior — not a timer that fires on everyone, the same way, every time.
Trigger condition
cursor.y < 20px
Why popups still work
Not annoying — just badly timed, usually
The format isn’t the problem. A popup shown to everyone, on page load, is. Timed to a real signal, it’s the highest-visibility surface you own.
100%
Guaranteed visibility
Unlike email or push, there’s no delivery or open rate to worry about — it’s already in front of them.
0 install
No channel to opt into
No email address, no push permission, no app. It works for every visitor on the page right now.
1 signal
Triggered by intent
Shown because of what someone just did — scrolled, paused, or started leaving — not a fixed delay.
Anatomy of a well-timed popup
What decides when it appears
Every popup is built from conditions — combine them to get specific instead of generic.
-
Scroll depth
Appears once someone’s actually read the page, not the instant it loads.
-
Exit intent
Fires when the cursor moves toward the tab bar — the moment before they leave.
-
Time on page
Waits until genuine interest has had time to build.
-
Visit count
Recognizes a second or third visit, and speaks to it differently than the first.
segment = “cart_value > $50”
and page_views ≥ 2
and trigger = “exit_intent”
→ show “free shipping” popup
Moments that matter
One page, several reasons to show up
The same page can trigger a different popup for a different visitor, based on what your CDP already knows.
new visitor
The first-impression offer
A welcome discount or newsletter signup for someone landing for the first time.
exit intent
The last-chance save
One final reason to stay, shown right as someone’s about to close the tab.
scroll 70%
The content upgrade
A relevant guide or checklist offered to someone who’s clearly engaged.
cart > $50
The threshold upsell
A free-shipping nudge shown only once someone’s close enough to qualify.
return visit
The welcome-back
Recognize a returning visitor instead of showing the same first-visit offer again.
utm=campaign
The campaign match
A popup that continues the exact offer a visitor clicked through from an ad or email.
Formats
Choose the shape that fits the ask
Not every message needs to take over the screen.
Modal
Centered, focused. Best for offers worth pausing for.
Slide-in
Corner-anchored, low interruption. Good for secondary offers.
Banner bar
Top or bottom strip. For announcements, not asks.
Fullscreen
Maximum attention. Reserve for high-stakes moments.
One data, every channel
Popups run on the same profile as everything else
The segment that triggers this popup is the same one your CDP uses for email, push, and SMS — no separate targeting logic to maintain.
Email
SMS
Push
Web Popup
+18%
“Switching from a single load-triggered popup to behavior-based targeting lifted on-site conversion by 18% in the first month.”
— Placeholder case study, update with real customer data
Show up at the moment that matters.
See how web popup activation fits into your CDP and marketing automation stack.